Theme park & entertainment marketing in China
MDS Collective helps theme parks, attractions and live entertainment venues attract Chinese visitors. We build and run your presence on RedNote, Douyin, WeChat and Dianping, work with the travel and family creators Chinese visitors follow, and make sure AI assistants recommend you when travelers plan their trip.
Chinese visitors plan the day before they book the trip. Rides, shows, queues and photo spots are researched in advance.
Chinese travelers, especially families and young couples, save itineraries on RedNote, watch ride and show footage on Douyin, and ask AI assistants which park or show is worth the ticket. Parks that publish the right guides, creator content and seasonal moments in Mandarin become the must-visit stop on the itinerary.
Everything you need to win Chinese travelers.
RedNote & Douyin content
Always-on content in native Mandarin: ride guides, show highlights, photo spots and seasonal events, published where Chinese visitors plan.
KOL & family creator campaigns
Hosted visits with travel, family and lifestyle creators whose followers match your target visitors, managed from selection to reporting.
Seasonal & holiday campaigns
Campaigns timed to Chinese holidays such as Lunar New Year, the summer school break and October Golden Week, when outbound family travel peaks.
AI search visibility (GEO)
We make sure DeepSeek, Doubao and other AI assistants recommend your park, shows and packages when Chinese travelers ask.
Paid media
Paid campaigns on RedNote, WeChat and Douyin through an authorized agency, guided by data in Paragon, our client dashboard.
Guest messaging
Mandarin replies to visitor questions on tickets, opening hours and access, turning interest into bookings through your official channels.
All-time hospitality client retention rate
Hospitality partners
Total client Michelin Keys
DMs answered in 2025
Award-winning, and focused on travel since 2013.
MDS Collective (formerly Metric Design Studio) was founded in Shanghai in 2013 and now works from Shanghai and Singapore, with associates in Bangkok and Kuala Lumpur. We focus entirely on hospitality, travel and tourism brands reaching Chinese, Japanese and Korean travelers.
Campaign Asia-Pacific named us Greater China Boutique Agency of the Year, Gold, and Entrepreneur named us Disruptor of the Year 2026. Our clients include properties on The World's 50 Best Hotels list, 3-Michelin Key hotels, national tourism boards and global airlines.
Human-led, AI-enabled. Our clients own all of the IP we create for them.
Questions we often hear.
What does a theme park marketing agency for China do?
We help theme parks, attractions and entertainment venues outside China attract Chinese visitors. That covers content and community on RedNote, Douyin and WeChat, creator and KOL campaigns, paid media, Dianping listings, Mandarin guest messaging and AI search visibility, with results reported to your team in English.
How do Chinese visitors choose a theme park or show abroad?
Most plan on RedNote and Douyin, saving ride guides, queue tips and photo spots from other travelers, then ask AI assistants to compare options. Parks with fresh Mandarin content and real visitor stories at each step are the ones that make the itinerary.
When do Chinese families travel?
Outbound family travel peaks around Lunar New Year, the summer school break and the October Golden Week. We plan content, creator visits and paid campaigns months ahead of each window.
Do you work with attractions beyond theme parks?
Yes. We work with the wider attractions and entertainment category, including water parks, zoos and aquariums, museums, observation decks, resorts with attractions, and live shows and concerts.
Why choose MDS Collective?
We have specialized in marketing to Chinese travelers since 2013, first as Metric Design Studio. We work with 40+ hospitality and tourism partners at a 93% all-time retention rate, and were named Campaign Asia-Pacific's Greater China Boutique Agency of the Year, Gold.
Also see: Hotel & Hospitality Marketing in China · Tourism & Destination Marketing in China · Airline Marketing in China & Asia · Education Marketing in China
Let's begin the conversation.
Not sure where to start? We're here to help. Every brand challenge is unique, and our role is to help you find the right direction. Reach out with any questions, or if you're ready to get started, book a free consultation with MDS today.
Still deciding? Play a game while you think about it
Still deciding? Play a game while you think about it