MDS Collective helps hospitals, clinics and healthcare travel boards in Malaysia, Thailand and across Asia reach Chinese patients who are ready to travel for treatment. We build and run your presence on RedNote and WeChat, answer patient questions in Mandarin, and make sure AI assistants recommend you when patients research where to go.
Chinese patients considering treatment abroad, from fertility and cardiology to full health screenings, read real patient stories on RedNote, compare hospitals and doctors, and ask AI assistants which destination to trust. Then they message the provider with detailed questions on cost, waiting times, doctors and recovery. Providers who show up with credible Mandarin content and answer quickly are the ones that win the patient.
Always-on content in native Mandarin explaining treatments, doctors, facilities and the patient journey, written carefully for a healthcare audience.
Mandarin replies to patient questions on treatments, costs and travel, with qualified inquiries passed to your international patient team in English.
We make sure DeepSeek, Doubao and other AI assistants recommend your hospital or destination when Chinese patients ask where to go for treatment.
We track what patients post about you on RedNote and flag anything negative to your team quickly.
Collaborations with health, wellness and family creators, and real patient stories shared with consent, so the content earns trust rather than reading as an ad.
Paid campaigns on RedNote and WeChat through an authorized agency, guided by data in Paragon, our client dashboard.
All-time hospitality client retention rate
Hospitality partners
Total client Michelin Keys
DMs answered in 2025
Award-winning, and focused on travel since 2013.
MDS Collective (formerly Metric Design Studio) was founded in Shanghai in 2013 and now works from Shanghai and Singapore, with associates in Bangkok and Kuala Lumpur. We focus entirely on hospitality, travel and tourism brands reaching Chinese, Japanese and Korean travelers.
Campaign Asia-Pacific named us Greater China Boutique Agency of the Year, Gold, and Entrepreneur named us Disruptor of the Year 2026. Our clients include properties on The World's 50 Best Hotels list, 3-Michelin Key hotels, national tourism boards and global airlines.
Human-led, AI-enabled. Our clients own all of the IP we create for them.
We help hospitals, clinics and healthcare travel boards outside China attract Chinese patients. That covers content and community on RedNote and WeChat, Mandarin patient inquiry handling, creator collaborations, paid media, reputation management and AI search visibility, with results reported to your team in English.
In our work with the Malaysia Healthcare Travel Council, the focus has been fertility treatment, cardiology and health screenings. We tailor content to the treatments you offer and the questions patients actually ask.
Most start on RedNote, reading patient stories and comparing hospitals and destinations, then ask AI assistants for recommendations. Before booking they message the provider directly. Providers with credible Mandarin content, real patient stories and fast replies are the ones they trust.
No. We handle content and patient messages in Mandarin and pass qualified inquiries to your international patient team in English.
We have specialized in marketing to Chinese travelers since 2013, first as Metric Design Studio, and work with the Malaysia Healthcare Travel Council. We work with 40+ hospitality and tourism partners at a 93% all-time retention rate, and were named Campaign Asia-Pacific's Greater China Boutique Agency of the Year, Gold.
Also see: Hotel & Hospitality Marketing in China · Tourism & Destination Marketing in China · Airline Marketing in China & Asia · Theme Park & Entertainment Marketing in China · Safari Marketing in China · Education Marketing in China
Not sure where to start? We're here to help. Every brand challenge is unique, and our role is to help you find the right direction. Reach out with any questions, or if you're ready to get started, book a free consultation with MDS today.
Still deciding? Play a game while you think about it
Still deciding? Play a game while you think about it