Asia's top hospitality, travel and tourism marketing company
MDS Collective is an award-winning digital marketing agency specializing in destination awareness for outbound Chinese, Japanese, and South Korean tourists. We offer a highly streamlined AI-enhanced Service-as-a-Product which allows the highest possible performance for brands and properties at affordable rates.
Four out of five Chinese travelers use AI as their first stop for research. Brands need to own the rankings, and the social validation layer travelers check next.
Except for OTAs, MDS manages all of this for you.
Our 40+ clients are hotels, resorts and tourism boards outside China, and most stay with us for years. We help them win over Chinese independent travelers, who now plan their trips on RedNote and AI search long before they book.
Human-led, AI-enabled. Our clients own all of the IP we create for them.
Why choose us?
All-time hospitality client retention rate
Hospitality partners
Total client Michelin Keys
DMs answered in 2025
Gold, Greater China Boutique Agency
Winner, Scale Up Award Category
We are pioneers of outbound Chinese tourism marketing and offer 360° digital expertise:
We are backed by the world's top hotel brands and tourism boards. Our client list includes properties on The World's 50 Best Hotels list, as well as two 3-Michelin Key Hotels. They trust us with their complete digital strategy when it comes to Chinese outbound travel.
We have the strongest custom agentic tech stack. We've designed and developed agentic modules against RedNote's proprietary closed ecosystem, including a secured client dashboard that auto-generates English reports. This gives our clients both visibility and predictability in a traditionally opaque market.
We have outperformed every competitor in our industry. We've achieved a 93% YoY client retention rate with our clients, and countless testimonials to back it. Our product is low-commitment and proven to work.
"I just met a couple from Shanghai who said they booked Kihavah only because they saw our account on RedNote. They mentioned that once they go back, they will review us and share all the photos they collected. RedNote is so important to the Chinese market. Great job, MDS!"
"They turned our modest footprint in China into a major market success story. Their expertise in navigating the local social landscape allowed Niyama to scale rapidly through content that is as culturally relevant as it is beautiful."
"MDS has been key to creating and managing our social media presence in China. The speed, reliability, and client focus of MDS are truly impressive, making it a pleasure to work with their team."
"Thanks to MDS, we have seen a remarkable rise in engagement and inquiries, positioning Alila Villas Uluwatu as a top choice for travelers seeking an exquisite getaway."
Not sure where to start? We're here to help. Every brand challenge is unique, and our role is to help you find the right direction. Reach out with any questions, or if you're ready to get started, book a free consultation with MDS today.
Still deciding? Play a game while you think about it
Still deciding? Play a game while you think about it