Frequently asked questions
Straight answers to the questions we hear most from hotels, tourism boards and travel brands.
What is the minimum contract length?
Our minimum contract is 12 months. Building an audience, reviews and search presence in China takes consistent work, and a year gives enough time to test, learn and show results.
How does your pricing work?
We use a transparent pricing model that scales with the size of your property or brand and the platforms you need. We share it directly with prospective clients rather than publishing it online. Contact us and we will walk you through it.
How long does it take to see results?
Results typically take a quarter to show. The first three months are spent setting up accounts, building content and learning what your audience responds to, and growth usually picks up from there.
Do I need a Chinese company to market in China?
No, a Chinese entity is not necessary. It does help, because some platforms, such as Douyin, do not allow ads from overseas entities. We can advise on the best setup for your goals.
Which platforms do you work on?
We work across RedNote (Xiaohongshu), WeChat, Douyin and Dianping, and we track how AI assistants such as DeepSeek describe your brand. The mix depends on your audience and goals.
Do you buy followers or likes?
No. Buying fake followers and likes is common in China, but inflated numbers hide what is actually working. We measure inquiries, bookings and revenue instead.
How do you report results?
Every client gets Paragon, our client dashboard, showing the same numbers our team works from, along with monthly reports in plain English.
Let's begin the conversation.
Not sure where to start? We're here to help. Every brand challenge is unique, and our role is to help you find the right direction. Reach out with any questions, or if you're ready to get started, book a free consultation with MDS today.
Still deciding? Play a game while you think about it
Still deciding? Play a game while you think about it