Methodology

How we win Chinese and East Asian travelers

Chinese travelers now research a trip on AI search first, check RedNote and Dianping next, and then book. We built our process around that path and run it for every client, every month.

Our process

We follow a proven methodology

Audit

Before we change anything, we measure how AI engines such as DeepSeek, Kimi and ERNIE Bot describe your property, and how you show up on RedNote, Dianping and WeChat compared with your competitors.

Strategy

We use that baseline to build your China and East Asia growth plan, covering which travelers to target, which platforms they use, what to say to them and which competitors to overtake.

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Localize

We adapt your website, collateral and brand voice for Chinese, Japanese and Korean travelers. Our team writes natively rather than translating.

Run

We manage your RedNote, Douyin, WeChat and Dianping accounts, run KOL and influencer campaigns, and answer guest messages in Chinese. In 2025 we answered more than 5,000 traveler DMs for our clients.

Measure

Every month you get an English report in your client dashboard showing what moved and what we plan to change, and that report feeds the next audit.

How we work

We are a hybrid agency, part marketing team and part AI technology company.

We built our own agentic tools because nothing off the shelf worked with closed platforms like RedNote. They track how AI engines rank your property, monitor guest sentiment and put together your monthly reports.

Our strategists in Shanghai and Singapore make the decisions and look after the client relationship, so every recommendation you receive comes from someone who knows your market.

You own all of the IP we create for you.

Why us

Two things we refuse to compromise on.

Data accuracy

Our reporting removes the manual steps where errors creep in. At most agencies, data passes through at least three sets of hands, from platform export to spreadsheet to slide deck, before it reaches the client. We upload the raw data files from our RedNote vendors straight into Paragon, our AI-enabled client dashboard, and every chart, report and PDF is generated from them, untouched.

Operational integrity

Buying fake followers and likes is common practice in China. We don't do it, because it goes against our ethos of transparency. Inflated numbers hide what is actually working, so we chase guest loyalty and revenue, not vanity metrics.