Raymond Liu

General Manager

Raymond Liu is a British native from London who has lived and worked in Shanghai for the past 15 years. He currently leads the Shanghai office, helping clients and teams deliver on their objectives.

He comes from a diverse background spanning marketing, consultancy, and creative projects. His experience ranges from luxury event decoration for brands such as The Peninsula Hotel Shanghai, Jing An Kerry Centre, and The PuLi Hotel & Spa. to holistic IMC campaign strategy and execution for global luxury and premium brands including ZEGNA, Moet Hennessy, and the Natural Diamond Council He also brings creative content production experience for brands such as GUCCI, L'Oreal, Piaget, Dom Perignon, and Cartier-working with A-list celebrities including Jackson Wang, Karry Wang, and Amber Liu, as well as top-tier KOLs.

Raymond also leads BRICS China, powered by METRIC DESIGN STUDIO-a full-service artist agency representing some of the world's top classical crossover talent. MDS manages the social platforms of artists such as the renowned violinist Petar Markoski inChina, and recently brought him to perform at the legendary JZ Club in Shanghai in partnership with RedNote.

With a recent addition to his family, Raymond now spends much of his time on #dadjokeduties and trying to pass on his love of drumming and music-mainly to his daughter, as his son can't even walk yet. His other pursuits include cycling, going to the gym, and indulging in his love of documentaries and culture.